WHY QUORA AND GOODREADS ARE BETTER SOLUTIONS FOR SOCIAL MEDIA?
Social media is not going away anytime soon. We are as connected to our mobile devices as ever, for worse or for better. The days of Facebook’s dominance aren`t over. However, we see a new generation of players that end up either crashing or flourishing into the next Snapchat or Instagram. For users, new social media offers an avenue for self-expression, personal branding, and global networking.
Every day more and more businesses involve in social media marketing, but many forget a vital component for success: identifying the correct channels to invest. It is a beneficial way to build influential brand ambassadors via a massive network of influencers. However, it lacks the more personalized vibe of a smaller social gathering. After all, your business is one of a kind— perhaps even in a niche community. Want to drill down to the exact audience that shares your passions, opinions, and ideas? How about a niche platform? Major social networks often lack the exclusivity gap. To fill that niche-specific networks have cropped up and are becoming an increasingly important part of an effective social media strategy.
Niche social networks can be seen as the icing on top of the cake—also known as your existing social media strategy. They aren`t a necessary component, but they provide marketing value to complement more massive referral marketing program goals—mainly interacting with highly targeted groups of potential influencers. Niche networks make it easy for brands to engage directly with their target audiences. By investing resources into niche networks, brands can examine marketing attempts in a few ways:
– target users who fit the perfect customer profile
– provide insights into more inclusive strategies that may prove fruitful on the major social networks
– work to deepen relationships with current customers
– research the language, attitudes, and wants of prospects to learn if they are likely to engage with a brand
Before we connected to our first friends on Facebook, we discussed pop culture, current affairs, and asked for help on forums. Take a look at the broad reach and massive user numbers on forums such as Quora. You will see that the public’s thirst for collective knowledge and wisdom remains unquenchable. Quora gained quick traction with the simple idea of creating a Q&A platform with a mission to share and grow the world’s knowledge.
Each social network has a different purpose they aim at serving. However, the primary goal is to “connect the world.” Quora does connect the world and more: it lets you query anyone about anything. Quora is a platform entirely for the sharing of knowledge. Quora’s format is question-and-answer, where you follow the topics you’re interested in. You can submit answers if you identify yourself as an expert when you create your profile. Users can “upvote” or “downvote” answers, making it so that those reading and using the feed decide on the precise answer. The social media platform has an altruistic aspect to it — users are strangers who want to help each other and provide the community with correct answers.
Quora is not different from other social media sites. Quora is also nothing without audience engagement like any other website. It`s up to the users who create a specific image of the website in mind of the other prospective users. It is tough being a “nobody” in any industry, but networking with the smartest and most famous of the bunch is an excellent way to increase your visibility. Quora provides you with the opportunity to connect with specialists—not only on Quora but also on their social network, depending on how many of their social networks they attached to their profile.
For marketers, Quora is a great way to find out what issues are puzzling current and potential user base. Use this information to plan the direction of future content. By answering Quora questions related to your industry, you can demonstrate your expertise in the space and improve your company’s brand image. Most importantly, you can influence people to start thinking about the problem in a new way—one that considers your product niche.
All of this can make discussion forums such as Quora great places to go for in-depth customer research and brutally honest opinions. These networks can be excellent resources for market research. Done right, you can also advertise on them, though you’ll need to be careful to keep your ads and posts separate. What more would you demand out of a social network that lets you waste time productively?
Imagine there is a network devoted to the kind of products or services you provide, such a network could be a great place to engage with your audience and build brand awareness. There are such networks called interest-based networks. They take a more targeted approach than the big social networks do by connecting with others around a shared interest or hobby. While there are groups and forums on other networks devoted to these interests, focusing completely on a single area of interest enables these networks to deliver an experience tailor-made for the wants and needs of the people and communities sharing that interest.
Goodreads is the great example of one of these niche social media platforms. There readers share their favorite books with other users, join reading groups, and connect with their favorite authors. Goodreads allows members to connect with fellow readers and share reviews and suggestions on what’s hot in the literary world. As it is a social network, it`ll work better when you connect to people with similar reading interests. Goodreads has elements of other social networking platforms. For readers, Goodreads brings the advantages common throughout social media: building communities, reducing isolation, and connecting people who would otherwise never meet. Its members post books they read, books they are currently reading, and books they want to read. Members “follow” and “friend” each other, are notified of new postings, and gather to form book clubs according to the book genres.
What Goodreads has to teach other entrepreneurs are not the specific forms as much as the values that should drive these forms. They are the strengthened producer-consumer connection, the consumer as a producer, an emphasis on craft, and a breakdown of economic hierarchies. If your customers and social audience share a common interest, an interest-based network can be a good place to keep up with current trends among fans of your industry or its products.
Only you can decide which of the various social media networks out there is right for you and your business, but those we listed can be tailored to almost any business and are worth your social media budget.