Using LinkedIn to collect business intelligence for job search

There are many job search methods that you can use on LinkedIn.

The 3 main ways to use LinkedIn for job search
Anyway, all of these LinkedIn search tactics work for three big purposes. I wrote in previous articles about the first two of them:

Being available – using LinkedIn to “put yourself there” to find recruiters and others you want to find.
Job Search – using LinkedIn to find specific jobs.
Of course, you need to do both of these things for a successful outcome in your search.

However, it is important to back off and understand that you need to sift more information to cope well with this. And LinkedIn is nothing if not among the biggest sources of information and insight!

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Build business intelligence with LinkedIn
LinkedIn’s third function, creating your ever-growing business analytics, is crucial. Unfortunately, this is too often overlooked!

When you create a large network of LinkedIn connections, you will have access to information that can give you a “leg up” at each stage of the job search process.

Although space does not allow this article to fully explore this topic, here are three types of business intelligence that can help you find a job, and four tips on how to use LinkedIn to search for useful information:

1. Get an inside scoop on your target companies.
Of course, you want a “job”! But remember: after you receive it, you must live with it. The negative consequences of taking poorly suited work can be serious and long lasting.

It is much better to start a dialogue with former employees of your target company. Learn from them about corporate culture, problems and opportunities to work in this environment, and get tips on how to act.

TIP. Click “Advanced” to the right of the search box at the top of the main page and start searching for people. Fill in the company name in this field, and as you open another search field, you will ask you “Current or past.” Select “Past” and you will see people on your network who have previously worked for the company. If the list is large, add other parameters to narrow it down, one by one, until you reach a manageable size.

Meet people from your list and ask if they are ready to talk with you about their experiences at ABC Company. Make sure you offer to do this on your own and only for a limited period of time. You will be surprised at how many people will freely want to give you information that you will never see anywhere else.

A word of caution: some people will have sour grapes because of their own frustrations with the company or the way they are divided. You will have to carefully evaluate if the negative ones you hear only them, or if they are separated by others and, therefore, represent something more disturbing.

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2. Connect yourself to the company.
Somewhere around 80% of all jobs are filled by someone who knows someone: networking. But how do you know with whom to communicate and how to get to these people?

TIP. See your target company on LinkedIn. See who works from your network there, or contact someone who works there.

Go to those whose background is closest to yours, and connect your path if the current employee sends your resume. This is a win-win: you get your resume at the top of the pile, a company employee can get a referral bonus, and the company has the opportunity to meet with you!

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3. Get an advantage in the interview.
You have passed the initial shows and are ready to talk with the administration. When you do your homework in advance, you can turn the “grill” into a “conversation.” To do this, you must confirm self-confidence and the ability to show what you know about the company, its problems and how you can add value.

TIP 1: Be sure to find out who you will talk to in advance, and carefully review their profile before talking. In particular, look at areas of community that you could share, for example, the colleges you attended, or the places where you both worked.

You should not be obvious about this, but when the time has come, you can refer to this community during your discussion.

TIP 2: When viewing an interviewer profile, scroll down to find out which LinkedIn groups he or he belongs to. Join groups that relate to your skill set and industry, and carefully review their discussions.

Here you can find out about the problems with the “hot button” and what people say about them. Be prepared to talk about these topics and also ask about the prospects of the hiring manager.

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