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Small site errors that reduce conversion of websites

No one thinks about the little things – webmasters and seo optimizers are constantly talking about increasing conversions, but often do not notice small and hidden problems. In the training articles there is very little information about those factors that gradually worsen the conversion and prevent visitors from achieving the goals. It is believed that such reasons are extremely small and insignificant, but it is not.

Of course, any commercial site can and should be improved, but it is also important to make stops, analyze subtle errors and omissions. Eliminating hidden causes that reduce conversion – this is the kind of optimization that is often forgotten.

This article describes an alternative look at the problem of increasing the level of sales, based on the search for hidden and small errors of the site. We offer the reader to consider a list of implicit factors that influence the conversion and worsen resource sales. We recommend that you immediately check your own sites for the following problems.

Related :High Converting Websites 

All project pages should have unique and interesting headings. A good headline must be traced; there must be a call to action. One by one, the visitor must understand what actions are expected of him, what information contains a specific page of the resource.

As an illustrative example, you can consider the pages of the Apple website, in the headlines of which there are many motivating appeals (“Download a novelty”, “Try it now”, “Install a free version” and so on).

Related : Google SEO Rules

Nobody thinks about how to submit information. When choosing a design webmaster takes into account personal preferences, indicators of uniqueness, aesthetic beauty, but not the conversion. In fact, you can raise sales of the site by very simple actions, expanding or narrowing the content field, increasing or decreasing the font size and line spacing. An ordinary webmaster hardly thinks that:

narrow fields of content speed up the reading of the text, but worsen its perception and memorability;
Stretched and voluminous blocks of text slow down the process of reading, but contribute to a better understanding of the essence of the material.
This information can be easily checked on your own site to use to boost conversions. It is easy to conduct appropriate comparative testing, but no one does.

Importance of SEO website audit, SEO Company Los Angeles

It is believed that the minimum path length boosts sales. Any analytical studies confirm this fact, but in reality everything looks somewhat different. Optimizers are so addicted to shortening the path to the selling page that they forget about relevance, psychology and the human factor.

Most of the visitors are annoyed not by the number of transitions, but by the lack of result or its uncertainty. A person without any problems will make a few extra clicks with the mouse, if in the end he gets the desired product, a favorable discount, free shipping. Conversion should be increased not only by shortening the path, but also by favorable terms of cooperation.

In the first screen try to contain the maximum information, which is often meaningless. This approach leads to information overload of the upper part of the pages, to reduce the quality of the presentation of the material. In practice, about 75% of users try to scroll through the “first screen” before it is fully loaded (research data).

The more options (options, features, links) the visitor sees, the more difficult it is to make a final decision. The optimizer thinks that an increase in the range presented on one page contributes to the conversion and active actions, but is mistaken. For example, you can go to any large English-language online store, where almost every line of text is a link or option, where it is very difficult to figure out the functionality, where you need to spend some time studying the interface.

It is highly likely that the visitor will make the correct transition where his attention will not be dispersed. By reducing the number of options on the page to 3-5 pieces, the webmaster will simplify the task of choice and increase your own income.

It may seem to the reader that the above minor shortcomings have only a minor effect on the conversion, that their role is small. But the sum of such small factors, put together, just forms the ultimate success.

It is in the details that the opportunities and ideas for the orderly development of a virtual project are hidden. These little things will be able to distinguish a quality selling resource from a mass of similar competitors. It is with such subtleties and nuances that the visitor, who gives preference to one or another website or online store, is unconsciously guided.

There are no trifles where financial benefits are at stake!

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Social networks or your own SEO optimized website

Social networks or your own website: how best to move?
Sooner or later, all entrepreneurs realize the need to create their own website. But do you really need your website, or is it just assumed that the website helps to sell? Let’s take a look at the order from where the money comes from on the Internet. And then you yourself will understand for yourself whether you need a website or whether you can completely do without it.

Read More : What are best practices to avoid click fraud in Google AdWords?

The site is needed already promoted businesses.You also must optimize your website.For this reason you will hire SEO specialists.You can hire  seo consultant. If we talk about business development on the Internet seriously, then the site is needed only for those who already have customers. If there are no customers, then you do not need to acquire a website. And for what reason.

Sources of traffic are important for earning on the site, the site itself will not sell anything. And this is true. If they are trying to sell you landing, they are silent about the fact that in order to start a business you will have to learn how to get traffic. And this is not so easy to do. Just because you need to spend at least another 2-3 weeks on finding and launching sources of traffic.

Quite another thing – the use of social networks. The fact is that social networks today can serve both as a source of traffic and as a showcase of your products. At the same time, social networks are absolutely free, you can move the way you want, but often you don’t need to pay for posting a penny. Of course, there are options for publishing money, but ultimately you can do without them at all.

Related : Marketing tips to get relevant traffic from Reddit

Choose 1-2 social networks and start actively posting your content there. Content should be bright, attractive, created by you. Content and will be the main item of expenditure. The easiest way to search for artists to create content on inexpensive exchanges and ask them to rewrite favorite publications or draw a similar picture.

A lot of examples of content you can take on Western sources. For example, the site P interest gives you the opportunity to peek at the design of infographics and find ideas for your posts on Instagram. Some of the content you have to write yourself. For example, if you sell something, then the product description falls entirely on your shoulders. Rerayter this work is not worth it.

Expand your horizons of advancement on the Internet. Remember that social networks are not the limit and not the horizon in advancement. Social media includes forums, blogs, message boards and other sites where there are a lot of people.

Related useful blog : Email marketing tactics for 2018

Social networks take on the strength of 10-15% of the total number of opportunities. There are specialized resources that are sharpened solely for any topic. So, there sometimes is much more profitable to post than on Facebook or anywhere else. Speaking of social media, one should not forget such old, but still bearing excellent results, methods of advancement, such as developing topics on forums and local portals, publishing in LJ and guerilla marketing on question and answer services.

However, remember, with all the advantages of using communities in social networks, they do not belong to you and the network can select them at any time. With the sites this does not happen and invest in them can be calmer.


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