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An Effective LinkedIn Profile

The world’s largest professional networking site deserves deliberation and thoughtfulness for optimal results. LinkedIn deserves a strategic look.

Think of it not as “how,” but as “why.” “Why” is driven – and ultimately determines – what, how and when of everything.

And why LinkedIn for job seekers is guided by one …

Show your unique value proposition on LinkedIn
The applicant must submit a “unique professional value proposition.” Your unique value proposition demonstrates how hiring a job will benefit your employer with a unique set of skills and experience that you bring to work.

In the end, professionals with the same rank and experience are not interchangeable.

Defining and formulating your own unique value proposition requires both self-knowledge and research.

Think (or, if possible, study) past performance reviews and identify repetitive strengths or topics.
Talk to former managers (and, if necessary, with direct reports!) To substantiate or develop what you have learned.
Transform the data into a statement about your unique combination of abilities and experience that summarize your professional nature and the conditions in which they can be best used.
Unique value propositions may look like this:

A certified PMP veteran of pharmaceutical infrastructure transformation is always within budget and on time.
The “Swiss Army Knife” of Microsoft technologies from .NET, ASP and VB to SharePoint, SSRS and SSIS, I provided the best collaboration in environments with large matrices.
I serve twin swords that cut through my average client’s Gordian nodes: managed services and business process outsourcing, lower operating costs and increased profitability for small and medium businesses.
Once a unique value proposition has been formulated, it should become the organizational structure for each aspect of the candidate’s messaging: from resume to LinkedIn for a cover letter and email signature.

1. Profile picture
In addition to getting 14 times more LinkedIn profile views than without a photo, the profile image must be consistent in tone and image transfer.

A unique value proposition that speaks about the presence in the boardroom should include a profile image in which the subject is appropriately dressed, with dignity and seriousness, which the reader reasonably associates with this type of context.

2. Title
The message must be crystal clear within these 120 characters – remember, this part of the profile accompanies the LinkedIn user name wherever it appears on the site. See also Summary below. Popularly share different ideas with | or * characters.

Since LinkedIn offers users to automatically fill in this name with their current position, in the overwhelming majority of cases there is absolutely nothing unique about the title. This makes the headline not a bright branding statement, but rather camouflage – exactly the opposite of what you want.

Related : Linkedin Automate Messages 

3. Summary
Keywords that correspond to your value proposition should appear early and often in the summary text and be distributed throughout the text. Learning about other users with similar experiences and names can provide valuable tips on including keywords.
4. Skills
Although the list of good skills is 11 times more than viewing a profile, making sure that the profile is approved for the most important skills is a bit more complicated. One way to get appropriate approvals is to strictly control the list of skills and reject any proposed skills until the desired level of approval is achieved.

5. Public URL profile
LinkedIn is a frequently misunderstood setting feature that allows users to customize a public profile URL — a version of a LinkedIn profile that can be seen by anyone on the network. If the desired name is not yet used by another participant, the URL can be configured by specifying a degree or certificate, profession, location (name, postal code or area code) or something else. This is a great branding opportunity.

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Reasons Your LinkedIn Profile Is Failing You

Is your job search dragged endlessly? If so, are any of these problems familiar?

When you contact others on LinkedIn, they do not respond.
You have been told to use LinkedIn, and you dutifully fill out your profile information, but you are not sure if it adequately represents you.
Your phone and email remain silent, while others grab the work that needs to go to you.
If they are familiar, there may be simple reasons for which you are experiencing a slow job search. Take a look at these LinkedIn problems (common to frustrated candidates), as well as quick fixes to get the best results.

Linkedin automation tools

1. You make minimal effort when writing your LinkedIn profile.
And boy, it shows! If your Profile contains only job titles and a mere mention of your degree, you are reducing yourself based on the amount of attention you can receive. Your profile may officially be “All Star”, but this designation does not mean that you get the full benefit of being on LinkedIn.

Make sure that your pro headline, the tagline that accompanies your name and image throughout LinkedIn, is consistent, relevant and accurate. Make it more useful (and find in LinkedIn search results) than the default [job name] in [employer name] or the general (and unreasonable) “experienced [any] professional” or “open to new opportunities.”

Try to include a basic skill in your header (Manufacturing IT, Sales Training, Marketing Collateral, etc.) Or a note about your education (MBA, INSEAD Training, Six Sigma, etc.) And see what happens. Read Fast Formula for a powerful LinkedIn header for more help.

If you do not know where to start, give each job a description of responsibilities, skills, and accomplishments. Add the projects you have worked on, and include your college or university, as well as other education and certificates. (Only this will lead to an increase in traffic in your profile, based on the density of the keywords of the added data).

Then go to the “Summary” section and write a brief description of your strengths and career paths. If you feel particularly bold, add a few suggestions about what motivates you professionally and what others appreciate your abilities.

In addition, you will want to use a LinkedIn photo that represents your professional person, with the same smile (and outfit) that you gave to the interview.

Make it even more serious and add multimedia to your profile by adding videos, documents or links. They can be included in your resume or individual assignments. You will get more visual interest with a thumbnail that is likely to be pressed.

Voila! Now your profile will attract more attention, fresh connection requests and, possibly, even more requests from potential employers.

Related :Guide to linkedin automation

2. You have applied the “set it and forget” philosophy.
Just because you wrote it, it does not mean that others will come! Following the recommendations in clause # 1, you still need to configure your LinkedIn profile to randomly increase readability and participation.

For example, you can add more of your basic skills:

Skills and endorsements section (and also endorse others)
Descriptions of your work in the section “Experience”
Any part of the Achievements section, which includes publications, certificates, courses, projects, awards and prizes, patents, test scores, languages ​​and organizations
On the LinkedIn home page, share information that you find relevant to other professionals, such as you at Updates. Write a message, professionally comment on other people’s updates or messages. Like good comments and sharing with others, including in the respective groups.

Being professionally active every day or at least 3 or 4 days a week will pay off. Recruiters will find you “accessible” and you will also be more visible to other participants.

3. You never proactively used LinkedIn during your job search.
Remember – a successful strategy in social networks requires you to regularly communicate with others. Even if you don’t feel particularly “social,” inability to connect with others on LinkedIn can be a serious mistake.

Research contacts, vacancies, or network leaders are one of LinkedIn’s main strengths. You can contact the hiring manager with a brief message of interest, learn from the experiences of others in your field, or keep in touch with thought leaders in your industry — all the steps you need to take if you are serious about finding a great opportunity.

Spend a minute after submitting a hot job to track down a hiring manager or HR recruiter on LinkedIn. Then shoot a summary version of your qualifications and ask them to consider.

Browse Profiles of other candidates in your field to find out how your credentials match up with competitors. The most important thing is to start real conversations, turning to former colleagues, industry leaders and potential new contacts on a regular basis.

Follow the companies that interest you, and follow their employees so that you.

can stay abreast of events occurring with people and organization.

Trigger social sequences with Google Forms

Bottom line
Active fulfillment of your dreams requires more than just sitting and waiting to be discovered! Take the time to customize and improve your LinkedIn strategy by turning to others — and you can celebrate a new job offer in a short time. Focus on the right keywords for you and your career.


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