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An Effective LinkedIn Profile

The world’s largest professional networking site deserves deliberation and thoughtfulness for optimal results. LinkedIn deserves a strategic look.

Think of it not as “how,” but as “why.” “Why” is driven – and ultimately determines – what, how and when of everything.

And why LinkedIn for job seekers is guided by one …

Show your unique value proposition on LinkedIn
The applicant must submit a “unique professional value proposition.” Your unique value proposition demonstrates how hiring a job will benefit your employer with a unique set of skills and experience that you bring to work.

In the end, professionals with the same rank and experience are not interchangeable.

Defining and formulating your own unique value proposition requires both self-knowledge and research.

Think (or, if possible, study) past performance reviews and identify repetitive strengths or topics.
Talk to former managers (and, if necessary, with direct reports!) To substantiate or develop what you have learned.
Transform the data into a statement about your unique combination of abilities and experience that summarize your professional nature and the conditions in which they can be best used.
Unique value propositions may look like this:

A certified PMP veteran of pharmaceutical infrastructure transformation is always within budget and on time.
The “Swiss Army Knife” of Microsoft technologies from .NET, ASP and VB to SharePoint, SSRS and SSIS, I provided the best collaboration in environments with large matrices.
I serve twin swords that cut through my average client’s Gordian nodes: managed services and business process outsourcing, lower operating costs and increased profitability for small and medium businesses.
Once a unique value proposition has been formulated, it should become the organizational structure for each aspect of the candidate’s messaging: from resume to LinkedIn for a cover letter and email signature.

1. Profile picture
In addition to getting 14 times more LinkedIn profile views than without a photo, the profile image must be consistent in tone and image transfer.

A unique value proposition that speaks about the presence in the boardroom should include a profile image in which the subject is appropriately dressed, with dignity and seriousness, which the reader reasonably associates with this type of context.

2. Title
The message must be crystal clear within these 120 characters – remember, this part of the profile accompanies the LinkedIn user name wherever it appears on the site. See also Summary below. Popularly share different ideas with | or * characters.

Since LinkedIn offers users to automatically fill in this name with their current position, in the overwhelming majority of cases there is absolutely nothing unique about the title. This makes the headline not a bright branding statement, but rather camouflage – exactly the opposite of what you want.

Related : Linkedin Automate Messages 

3. Summary
Keywords that correspond to your value proposition should appear early and often in the summary text and be distributed throughout the text. Learning about other users with similar experiences and names can provide valuable tips on including keywords.
4. Skills
Although the list of good skills is 11 times more than viewing a profile, making sure that the profile is approved for the most important skills is a bit more complicated. One way to get appropriate approvals is to strictly control the list of skills and reject any proposed skills until the desired level of approval is achieved.

5. Public URL profile
LinkedIn is a frequently misunderstood setting feature that allows users to customize a public profile URL — a version of a LinkedIn profile that can be seen by anyone on the network. If the desired name is not yet used by another participant, the URL can be configured by specifying a degree or certificate, profession, location (name, postal code or area code) or something else. This is a great branding opportunity.

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Knockout LinkedIn Profile Summary

1. Pay particular attention to the first two lines.
As of 2017, your resume is not fully displayed – at least until the reader clicks “Show more” (on the desktop, not on the mobile device).

Most readers will only see the first approximately 90 to 150 characters when viewed on a mobile phone, while about 300 characters will be displayed on the desktop version.

Why do you need it? Employers see only a small number of words added to the TOP summary, and these words best represent your personal brand almost immediately. Otherwise, your LinkedIn readers will not “get” their value or be sufficiently forced to move to the rest, as their short intervals of attention will be captured and they will quickly move on to the next candidate.

Useful blog: LinkedIn Automation Tools

Here are some ways to get around this problem, differentiate yourself and convince LinkedIn users to talk about the summary in more detail later:

Place the lens in front and center.
Instead of buzzing about your value as an “experienced and result-oriented professional,” use these first few LinkedIn keywords to position yourself correctly, as shown in these examples (as will be seen immediately when using the LinkedIn mobile app):

Personnel Management. Global search and implementation strategies for sustainable talent retention

CIO, VP IT. IBM Dear Engineer. Cloud Solutions, Cost Savings, Digital Conversion

By including job titles and areas of expertise that you plan to use in the future, you will count on the type of roles you want to use.

You can also mark your work and achievements in the first part of your resume, as shown in this example team leader who improves customer service performance:

Customer Service Leader. 45% of the best service indicators for 6 months after the team’s training …

What if you are a new graduate with limited work experience? Early career professionals can also use the first characters of the summary to show the targets, credentials, and related educational achievements, as shown in these examples:

Higher Bachelor of Economics, Wu Michigan. Provided for financial services, data analysis …

Marketing and promotions – my strength! From Northwestern BA, I offer branding, social networks, …

When setting up a LinkedIn bulletin, be careful when adding additional characters such as bullets or dashes. Although these graphs can help put text in your LinkedIn profile, you also want to make sure that they do not block the presentation of your content in the first few lines of the text of the summary.

Related: Guide to LinkedIn automation

Add keywords at the beginning of the summary.
Here’s the secret: keywords are counted the most in any field when they are placed first.

This is true for many types of databases, including Google search. Try typing any line of words in a search engine, and you will find the best results matching your search term, literally.

By placing relevant keywords at the top of your LinkedIn summary, you can help satisfy the site search algorithm and your human reader, making your career goal and growth more obvious.

Of course, you will want to use all the 2000 characters available in the summary, as more keywords and execution details will also be indexed and help attract traffic.

Interesting : How to Get Noticed on LinkedIn

Turn on powerful reporting results.
Not only do you want to interest your career and important keywords, your first few sentences of a resume will carry weight with recruiters. Consider these examples (everything can be immediately viewed in the desktop version of LinkedIn):

Personnel Management. Global search and deployment strategies for sustainable talent retention. I reduced the turnover by 30% +, indicating the most important for employees. IBM is now on its way to the advanced releases of 2018 …

VP Sales. Corporate technologies and channels. The best deals in history. Having achieved up to 170% of the goal, I coached the sales teams to build relationships between social network providers, expanding our market share …

These examples show LinkedIn’s summary text, which starts with the name of the task, but you can also switch it by stating your reputation for the results in the first few characters, as shown here:

154% Average annual growth rate of sales in SAP America – the growth of peak revenue in the unit. Often I wanted to turn into flashy sales teams as a senior sales manager, I imposed sales advisory skills on teams …
Placing important information first in the LinkedIn summary, where it will most likely be viewed on any device platform – you not only use precious real estate wisely, but also pay attention, which can lead to more views by recruiters.

It is important to use your social presence.networks to impress employers by clipping words, noting your value proposition and approaching several characters. By doing so, you ensure that your brand message is in the limelight on LinkedIn.

2. Adjust the volume of the keyword.
LinkedIn SEO should not be a mysterious concept. Basically, in order to significantly look for employees with your skills, you will need to add more Connections (which will help your profile become more “important” in LinkedIn perspective), and you will need to use better keywords.

The keywords most important to LinkedIn are what employers use to find a candidate like you: jobs, skills, industry names, and other related terminology.

As an example, the Operations Director who finds production, Lean Six Sigma, production, process improvement, and cost savings in job descriptions can add this achievement to her summary:

Leveraged Lean Six Sigma to improve the process and 31% cost savings on the production line as you advance to the position of Director of Operations.

Keyword Benefits? They will bring more traffic from interested employers to your profile, and when they are woven into your success stories, demonstrate how you used these skills to get results.

With space for 2000 characters, your resume is a great place to enter keywords into each sentence, repeating them for greater density.

Related : Automate LinkedIn Messages

For more information :


How to use LinkedIn effectively

How to use LinkedIn for competitive Edge
Perhaps you all “settled” using LinkedIn, updating your profile, typing new connections, researching companies, applying them to work and even releasing some status updates and publishing articles.

But you thought to use it to research your competition?

You can bet that a good percentage of LinkedIn users exist for the same purpose as you – finding their next choice job or trying to get the attention of recruiters.

Therefore, they also polish their profiles, associating them with industry leaders in their field, and even using the same jobs. If you constantly strive for excellent work, you can learn something else in the queue for the same positions.

Here are some ways to evaluate (and effectively use) competition in your area, using LinkedIn as marketing, keyword analysis and career assessment tools:

Find yourself – not by name, but by keyword.
Enter keywords that are relevant to you in the search box at the top of most LinkedIn pages. Use keywords such as your industry (mobile devices, “manufacturing”, “retail”) or your target.

On the search results page, click “People” at the top and “Advanced Filters”, which will allow you to specify your workplace (“CIO” or “Sales VP”), location and other “filters”. These include Industries, Past companies and other options. Click the Apply button at the top of the page, and LinkedIn will search.

The results you see are very close to how recruiters find candidates in your area. Now you are looking at direct competitors to work in your niche!

Record the first 10, 20, or even 30 names that appear.

Useful blog: LinkedIn Automation Tools

Rate how you stack up.
Then click on each profile to view the details. Do you find similarities among your competitors that might push you out of control? For example, do most of them have an MBA while you have not completed a bachelor’s degree?

Conversely, what trends do you see regarding their many years of experience? Did you rise more often (and at a higher level)?

These results can give you a good idea of ​​how to position yourself with employers. Are you too highly oriented (and maybe you need to consider the role of the Manager in addition to the assignment of the director you are looking for)?

In addition, you may find that you have experience or skills that uniquely qualify you among these professionals. If so, it makes sense to transfer this edge, with a description of your credentials in the “Summary” section of your profile.

Related : Guide to linkedin automation 

Analyze any missing keywords in your own profile.
Pay attention to the keywords highlighted in each profile (using the useful LinkedIn function, which shows why each profile got into your search).

The purpose of this exercise is to find keywords that may not be in your profile, bearing in mind that many of them will be in places that you do not consider a population. (This is especially important if your profile can hardly be found among other talented candidates).

Job titles, resumes, experiences, volunteer experiences, achievements, skills, education, and even sections of articles and activities can be used to add additional keywords. Of course, you need to keep in mind that this exercise can be repeated periodically to check the internal search engine ranking of your LinkedIn profile for your best skills.

B2B Sales Definitions

For more information :

Using LinkedIn to collect business intelligence for job search

There are many job search methods that you can use on LinkedIn.

The 3 main ways to use LinkedIn for job search
Anyway, all of these LinkedIn search tactics work for three big purposes. I wrote in previous articles about the first two of them:

Being available – using LinkedIn to “put yourself there” to find recruiters and others you want to find.
Job Search – using LinkedIn to find specific jobs.
Of course, you need to do both of these things for a successful outcome in your search.

However, it is important to back off and understand that you need to sift more information to cope well with this. And LinkedIn is nothing if not among the biggest sources of information and insight!

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Build business intelligence with LinkedIn
LinkedIn’s third function, creating your ever-growing business analytics, is crucial. Unfortunately, this is too often overlooked!

When you create a large network of LinkedIn connections, you will have access to information that can give you a “leg up” at each stage of the job search process.

Although space does not allow this article to fully explore this topic, here are three types of business intelligence that can help you find a job, and four tips on how to use LinkedIn to search for useful information:

1. Get an inside scoop on your target companies.
Of course, you want a “job”! But remember: after you receive it, you must live with it. The negative consequences of taking poorly suited work can be serious and long lasting.

It is much better to start a dialogue with former employees of your target company. Learn from them about corporate culture, problems and opportunities to work in this environment, and get tips on how to act.

TIP. Click “Advanced” to the right of the search box at the top of the main page and start searching for people. Fill in the company name in this field, and as you open another search field, you will ask you “Current or past.” Select “Past” and you will see people on your network who have previously worked for the company. If the list is large, add other parameters to narrow it down, one by one, until you reach a manageable size.

Meet people from your list and ask if they are ready to talk with you about their experiences at ABC Company. Make sure you offer to do this on your own and only for a limited period of time. You will be surprised at how many people will freely want to give you information that you will never see anywhere else.

A word of caution: some people will have sour grapes because of their own frustrations with the company or the way they are divided. You will have to carefully evaluate if the negative ones you hear only them, or if they are separated by others and, therefore, represent something more disturbing.

Learn about Linkedin automate messages 

2. Connect yourself to the company.
Somewhere around 80% of all jobs are filled by someone who knows someone: networking. But how do you know with whom to communicate and how to get to these people?

TIP. See your target company on LinkedIn. See who works from your network there, or contact someone who works there.

Go to those whose background is closest to yours, and connect your path if the current employee sends your resume. This is a win-win: you get your resume at the top of the pile, a company employee can get a referral bonus, and the company has the opportunity to meet with you!

Guide for Linkedin Automation

3. Get an advantage in the interview.
You have passed the initial shows and are ready to talk with the administration. When you do your homework in advance, you can turn the “grill” into a “conversation.” To do this, you must confirm self-confidence and the ability to show what you know about the company, its problems and how you can add value.

TIP 1: Be sure to find out who you will talk to in advance, and carefully review their profile before talking. In particular, look at areas of community that you could share, for example, the colleges you attended, or the places where you both worked.

You should not be obvious about this, but when the time has come, you can refer to this community during your discussion.

TIP 2: When viewing an interviewer profile, scroll down to find out which LinkedIn groups he or he belongs to. Join groups that relate to your skill set and industry, and carefully review their discussions.

Here you can find out about the problems with the “hot button” and what people say about them. Be prepared to talk about these topics and also ask about the prospects of the hiring manager.

The best linkedin automation tools 

For more information :

Linkedin useful tips

1. You do not know this person, and they used to work for the company you are targeting.
It is best to start with someone who does not work for the company so that you can build confidence.

A good discoverer can be:

“Hi Joe, I noticed that you are a college graduate (enter the name of the school). I wonder if you can give me some advice, like a random act of kindness.

“I’m focused on positions at XYZ, and as I see you worked there, I was hoping you could tell me a little about corporate culture and your experience. I need only a few minutes and I can make it available at a convenient time for you, since I would be very grateful for your understanding.

“Thank you in advance.”

Note. I found that the phrase “a random act of kindness” works wonders, forcing people to respond.

Learn automation of linkedin messages

2. You do not know this person, but you have established a little relationship with LinkedIn. This is a “warm touch.”
In this case, you not only identified the person you want to connect with, but you joined his or her LinkedIn groups and responded to his or her comments and posts. Then it is a bit stronger because you are creating relationships.

Related topic : guide to LinkedIn Automation

You are not completely unfamiliar with this person.

“Hi, Bill, I noticed that you are a graduate colleague (insert the name of the school), and I read and commented on your updates regarding the development of mobile applications. As you described, I also recognize the problem of supporting multiple changing platforms.

“I (I insert your step 1-2 sentences): a software engineer with over 15 years experience in companies like American Express and Bank of America. I spent the full project life cycle for dozens of high-end initiatives mainly to support customer-focused online initiatives. I also installed several mobile applications on iOS, Android and Blackberry platforms, but the emphasis here is not as big as I had hoped.

“It would seem that your organization is making great advances in developing applications for mobile platforms, and I was wondering if you think I should be guided by the opening in your company?

Trigger social sequences with Google Forms

“Please click on my profile (insert a link) or call me at 212-555-1212. I can make myself available at a convenient time for you and will be very grateful for your thoughts. I promise not to occupy most of your time.

“Thank you in advance.”

It’s clear that 4 is stronger than 3, so define your goals and join their discussions on LinkedIn and Twitter so you can create a certain probability before referring to them.

LinkedIn Automation Tools

Bottom line
Everyone is talking about using LinkedIn for networking in an employer’s organization, but doing it gracefully is not as easy as it sounds. Try these 4 approaches in the right situations, and you will speed up the results on your LinkedIn network.

For more information :

Grab Recruiter Attention with LinkedIn

Reinforce your profile with LinkedIn projects. Find out more ways to attract employer and professional interests in LinkedIn?

Look beyond the commonly used areas of the site (for example, resumes, experience or education) and in the “Projects” section.

The “Projects” section is a powerful part of LinkedIn that affects the site search algorithm.

Projects should NOT represent official initiatives from your work history.

Useful information : B2B Sales Definitions

Some projects have official names, such as Project Gemini from NASA, but most projects have unofficial names that simply describe the task being performed, such as website conversion, email distribution, or inventory update. These informal projects are in order.

The “Projects” section can ease your search ability as a candidate, especially when you add a significant amount of keywords related to these projects.

How to use LinkedIn projects section
Add projects that show the desired skill sets, group and individual work efforts, new opportunities or the informal use of valuable skills that reinforce your brand message.

Projects must be “tied” to any work in the “Experience” section or to articles in the “Education” section – whether it is current events or from your professional history.

The key is to emphasize the type of project that is important for your target employers in order to demonstrate your value as a potential employee, be it a specific area of ​​expertise or an industry term common to your area.

Grab a Recruiter Attention to LinkedIn Projects To get started with projects, open your profile.

Go to the “Add Profile” section (shown to the left) in the blue box at the top right of your profile.

Then click the down arrow next to “Achievements.”

Click on the word “Projects” or the “+” button on the proper.

Click on the word “Projects” or the “+” button on the right.

A form will open that you can fill out for each project.

Blog : Best Linkedin Automation Tools 

Fill in the data using the following strategies:

Project name
This field has a strong ranking in the LinkedIn search algorithm, so you need to add a description in which, if possible, skills or positions will be marked.

For example, a Project Manager who has performed small SAP deployments may add the “Project Manager – SAP Modifications, Finance Module”. A sales representative who is applying for a role in managing the team (but currently only trained junior colleagues) can add “Sales Management” as the name of the project to describe the current efforts to train other novice sales professionals.

A project name can also be a major initiative mentioned in your employer’s marketing materials, for example, introducing a new opportunity for customers or releasing the next generation software.

As you can see, the project name can represent any area of ​​your experience, work history or skills, with an idea of ​​further marketing your capabilities.

Useful Blog : How to Get More LinkedIn Profile Views


Project Dates or Ongoing
As in many other areas of LinkedIn, you can either ignore the date requirement, specify only the year, or provide both the month and the year for the start and end of the project. If your Project entry is to display the current knowledge area, click Project Ongoing.

Linked to
Here LinkedIn allows you to select the “Experience” or “Education” entry that is most applicable to the project. This could be your current job, past role, previous university research, or current coursework. If you use the “Projects” section to highlight the current skill presented in more than one position, the most likely choice here will be your current assignment.

Project URL
If it is necessary and available for sharing by people outside your employer’s organization, a hyperlink to your project (be it an online document, video or web page) will provide viewers with additional means to view your work. Please note: unlike LinkedIn multimedia features, your profile does not display a thumbnail of this link.

Project Description
This information, which is almost as important as the “Project Name” field, can be used to provide additional information about a particular key. Of course, you can add significant text to describe a large project with your employer, but keep in mind that a short description (related to your brand) will give more keyword density (the ratio of keywords to all the words in your profile) and, therefore, increase your find.

For example, an installation manager who works on upgrading a company’s manufacturing systems may add “Increased Production” in the “Project Name” field with “Operations Management to Increase Production Capacity” in the description. An IT manager who converts systems to cloud platforms can add a project called “Cloud Platform” with a brief description, such as “Switching to a cloud platform from local solutions”.

The essence
Keep in mind that not only projects show employers that you have made additional efforts in your work, this LinkedIn area will provide more power to keywords for your profile.

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