How to use LinkedIn effectively
How to use LinkedIn for competitive Edge
Perhaps you all “settled” using LinkedIn, updating your profile, typing new connections, researching companies, applying them to work and even releasing some status updates and publishing articles.
But you thought to use it to research your competition?
You can bet that a good percentage of LinkedIn users exist for the same purpose as you – finding their next choice job or trying to get the attention of recruiters.
Therefore, they also polish their profiles, associating them with industry leaders in their field, and even using the same jobs. If you constantly strive for excellent work, you can learn something else in the queue for the same positions.
Here are some ways to evaluate (and effectively use) competition in your area, using LinkedIn as marketing, keyword analysis and career assessment tools:
Find yourself – not by name, but by keyword.
Enter keywords that are relevant to you in the search box at the top of most LinkedIn pages. Use keywords such as your industry (mobile devices, “manufacturing”, “retail”) or your target.
On the search results page, click “People” at the top and “Advanced Filters”, which will allow you to specify your workplace (“CIO” or “Sales VP”), location and other “filters”. These include Industries, Past companies and other options. Click the Apply button at the top of the page, and LinkedIn will search.
The results you see are very close to how recruiters find candidates in your area. Now you are looking at direct competitors to work in your niche!
Record the first 10, 20, or even 30 names that appear.
Useful blog: LinkedIn Automation Tools
Rate how you stack up.
Then click on each profile to view the details. Do you find similarities among your competitors that might push you out of control? For example, do most of them have an MBA while you have not completed a bachelor’s degree?
Conversely, what trends do you see regarding their many years of experience? Did you rise more often (and at a higher level)?
These results can give you a good idea of how to position yourself with employers. Are you too highly oriented (and maybe you need to consider the role of the Manager in addition to the assignment of the director you are looking for)?
In addition, you may find that you have experience or skills that uniquely qualify you among these professionals. If so, it makes sense to transfer this edge, with a description of your credentials in the “Summary” section of your profile.
Related : Guide to linkedin automation
Analyze any missing keywords in your own profile.
Pay attention to the keywords highlighted in each profile (using the useful LinkedIn function, which shows why each profile got into your search).
The purpose of this exercise is to find keywords that may not be in your profile, bearing in mind that many of them will be in places that you do not consider a population. (This is especially important if your profile can hardly be found among other talented candidates).
Job titles, resumes, experiences, volunteer experiences, achievements, skills, education, and even sections of articles and activities can be used to add additional keywords. Of course, you need to keep in mind that this exercise can be repeated periodically to check the internal search engine ranking of your LinkedIn profile for your best skills.
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