So, you’ve just cracked the screen or front panel on your phone. Whether it slipped out of your hand or you left it on top of your car when you drove away. What do you do now? If your warranty doesn’t cover a replacement, you are left with a few options.
Should you repair it or replace it with a new one? Or fix it yourself?
DIY PHONE REPAIR
Before making any repair on your own, you must understand that it might be very risky. So, you should consider doing it when you are out of options. it is a very nerve-wracking process and replacement parts are expensive even impossible to find.
Examining other 2 options, service providers will try to convince you to buy a new device instead of repairing your device. But repairing will be a lot cheaper than replacing it. However, most of the people think that repairing is way too expensive. According to industry data collected in 2015, the average price to fix iPhone 6 is $179. Sure, it is expensive. But considering how much of your life revolves around your smartphone it is a small price to pay to get your favorite device working like new. Because we all know how much buying a new one would cost.
Repairing a damaged phone seems like more plausible option to most. At the end, if you think to give your phone to repair shop there are some points that you should pay attention to before trusting your phone to repair shop.
Most important things of all obviously, you should check reviews online before you visit the store. Make sure you trust your phone to skilled technicians and store uses premium quality parts. Other than that, professional shops always provide 12 months warranty on replaced parts. Finally, when repairing your phone, you should consider the repair charges as well. It should be affordable but not very cheap so that it sounds cheesy. Little ads won’t kill us! Check out to find all these awesome qualities on Rocket Fix.
All around, your choice of the option depends on the phone and how big the damage is to make the right decision.
Your phone screen is broken and you don’t know what to do now? Certain damages to your phones’ screen can be repaired without a full replacement including minor scratches and water damage. Likewise, there are other issues that may require the screen to be completely changed. Many phone users have experienced a scratched or cracked screen at one point or another, and in this article, we’ll discuss the solutions to fix screen damages.
What’s up with prices?
So, you want to repair the damage and wondering how much it will cost for you. The price varies according to the brand and model of your phone. Here are the prices for screen replacement of some favorite brands.
HTC: HTC 10 – $110, HTC U11 – $276
LG: LG G4 – $96, LG G5 – $152, LG G6 – $253
SONY: Xperia Z3 – $110, Xperia Z5 – $221
SAMSUNG: Galaxy Note 5 – $221, Galaxy S7 – $207, Galaxy S7 Edge – $276, Galaxy S8 Plus – $414
APPLE: iPhone 5 and 5s – $69, iPhone 6s – $79, iPhone 6s Plus – $89, iPhone 7 – $124, iPhone 7 Plus – $134, iPhone 8 – $173, iPhone 8 Plus – $198
Of course, we recommend it for the phones that has no longer guarantee.
If the warranty period of your phone is not over and it covers the damage go to the authorized place. As we have already mentioned above, this operation is a process that requires mastery. If you take it to an authorized place, you will receive a smoother transaction delivery and you can always rely on an authorized place when there seems to be a problem.
CAN I REPLACE IT MYSELF?
If the phone screen is broken and you want to change it yourself, we support you, but we want to say that it’s too risky. However, if you say I just need to see how it works and then I can do it, after watching a few tutorials, you can try it yourself. In this case, you should buy the pieces on your own as well. We strongly recommend that you get original phone parts. Some people buy cheap pieces to save money. Besides the screen quality, all parts of the phone operate at a certain voltage. Since there will be a voltage difference between the original and the fake, this can cause even more damage to your phone, which can even cost your phone.
If you are out of options and thinking I will just live with my broken screen, well, put some creative wallpapers and your screen will look better than ever.
Did You Know: In the early days of cell phones, screen repair was not possible? If your screen was cracked, a new phone was your only solution; and that meant a bunch of money! Now, repairing a cell phone screen is easy and will take just a short amount of time at Rocket Fix
So, what is the right age to give your kid a smartphone? In Mirror’s recent interview with Bill Gates, he said his children didn’t have a phone until the age of 14.
James Steyer also agrees with this opinion. He is the CEO of Common Sense Media, a non-profit organization that focused on family-oriented products and content. Steyer says that in order to get a phone call to children, they must be in high school when they can understand the value of face-to-face communication. Hence, Steyer advise for the parents who have to make a choice: “The age of a child is not as important as his own responsibility or maturity.”
If you’re looking for a way to assess the maturity level, PBS Veterans has prepared a list of practical questions you should ask yourself before giving your child the first mobile phone.
- Do you want to stay in touch with your child for security reasons or social reasons?
- Will it leave behind the concept of bounds for spoken minutes and downloaded applications?
- Do you know that they will disturb the surrounding with telephone conversations during lessons?
Even after the distribution of mobile phones, Gates pays attention to limiting the screen duration. For example, they don’t use smartphones on a dining table. (It applies both children and parents.) The overall screen duration for younger children is even more limited: “Most of the time, we have set times when we are not dependent on the screen, so the children are sleeping at reasonable times.”
If you want your child to have all the resources in the world, but will handheld devices harm or help their development?
Here are some general guidelines for smartphone usage:
The American Academy of Pediatrics discourages media use for children under 2. The brain develops better through unstructured playtime and human interaction. Early studies indicate children with heavy media usage under 2 are at risk for language development issues.
The 1-in-4 Rule
Allow your child one more hour of access to media every four years.
And follow the instruction below.
- Limited use of digital devices.
- Exposure to educational media aimed at development.
- Can have their own iPad or tablet.
- Tablet use should be strictly monitored
- Can have their own cell phone.
- Cell phone use should be strictly monitored.
- Can have their own smartphone.
- Smartphone use should be monitored, but less and less over time.
THE 20-20-20 RULE
Regardless of any age, when you’re using media, every 20 minutes, spend 20 seconds looking at something at least 20 feet away.
At Rocket Fix, we live for technology. We work carefully to ensure every customer has a working phone when they leave one of our shops. Cell phones act as a primary connection to your family, friends, employer, social media, and endless entertainment options. Like all great things, there is a chance you’ll encounter a technical hiccup at some point. Luckily, you can turn to Rocket Fix for phone repairs. Rocket Fix is mobile phone repair call-out service offering people a flexible and hassle-free mobile phones repairs. We have technicians based right across the country ready to repair your device at a time and place that is convenient to you. Whether it’s an office, your home, or even a local cafe – we will fix your phone in front of you in a moment!
We take pride in what we do and have made thousands of repairs of all types. In the last year alone, we have seen a staggering amount of call-out jobs and mail-ins come through our site, and thus, we wanted to share with you the most popular mobile phone repairs. Whether you have dropped your iPhone on the dance floor on a fun night out, or are just fed-up of having a few hours use before your battery gives up the ghost, we’ve seen it all! However, the most common repairs we make at Rocket Fix are as follows:
Broken Front Screens are The Most Common Repair
As you can expect broken front screens top the list in phone repairs for Android, iOS and Windows devices, from faulty screens to cracked screens, or completely shattered screens and if you watch “Cell Phone and Selfie Fails” you will see how people ridiculously break their phones. Most of these involve smashed screen mishap.
A broken screen can relate to several issues, it could be the glass that has broken, the LCD display, or the digitize. We use the highest quality bonded units in our repairs which means that the digitize that makes the touchscreen work, the LCD, and glass are all bonded together as a unit. This eliminates any issues occurring from fitting these parts individually and running into misalignment between the display, glass and the digitize.
You can read more about what to do if you have a broken screen, here.
In total, broken screens make up 66.2% of our mobile phone repairs, which shows that people really need to hold onto their devices. The other 33.8% are other repairs such as battery replacements, button faults, sound issues and charging issues.
The Home Button
Most smartphones have a screen that fits the full face of the device along with a ‘Home’ button. You might think you don’t need this button until it stops working. When this happens, you lose the ability to navigate your phone. As we all know it usually happens with iPhones. We’re familiar with this problem and can get it working in no time at all.
You will see that the iPhone 4S has brought up the rear of our list, with a battery replacement repair. Your charging port can wear out over time. This is especially true if you’ve ever jammed the charger into the port or twisted the cable when not in use. The charger point can also break off and stuck inside the port. Because this is a sensitive issue, we advise not try any DIY and bring your cell phone to us for an examination.
A number of phones are advertised as “water-resistant”. Be aware that when phone manufacturers say this, it only applies to a special set of circumstances. We wouldn’t advise submerging any smartphone in water unless it is absolutely necessary. Because we take our phones everywhere, we risk dropping them into water or other liquid. When this happens, turn off your device and remove the battery if possible.
- Do not turn it on
- Or press any buttons or keys
- Do not shake, tap or bang the phone
- Don’t blow on it. This could send water into other internal parts of the phone, causing more damage in the process
- Do not heat it up (that includes using a blow dryer or microwaving it)
Skip the dryer method and leave the rice for a side dish at dinner. Take your phone to any of our locations as soon as possible to ensure a speedy, hassle-free phone repair.
No matter what issue you’re experiencing, we can handle it. Stop by Rocket Fix or give us a call to find your nearest location.
There are conspiracy theories that trying to figure out why our phones and computers slow down over time. People suggest that manufacturers consciously lower the performance of older devices with software updates. There is no evidence for that theory. However, hardware does not typically slow down over its life. Instead, there are several other reasons why phones and computers start to appear slowly over time. The good news is that you can often yield to improve your current device’s performance.
As operating systems continuously have significant redesigns, each time they update software, apps typically become larger and with more features. All that extra functionality requires your device to do more computation than it did before. In that case, it doesn’t magically keep it up, it has less spare capacity available to respond you quickly.
To make apps run faster, designers make them store copies of things in RAM. maybe the user might want to see again. For example, a browser might hold a copy of the content in each tab, even if one tab is visible at a time. Known as caching, this makes things work much faster — till your system runs out of memory
It’s also common for useful software to be accompanied by crapware that uses system resources and affects performance. Extra software can slow a system down in many ways: filling up permanent storage or RAM. All these factors can result in the system having fewer resources available to respond to you quickly.
Another likelihood is that malware — viruses, spams use some of the performing capacities of your device.
All in all, an older model phone is not able to match the performance of the latest smartphone, as newer devices have faster components. But with a little effort, you can get the most out of your current device. The zero-cost action you can take is to uninstall unnecessary apps and add-ons. Or it may be more useful to simply perform a factory reset and reinstall the operating system from the start, adding only the apps you need.
WHAT IS AN INBOUND LINKING?
The inbound linking strategy is linked on different web pages that direct clients and search engines to your web page. Inbound links are also identified as ‘backlinks’.
Why does your website need excellent quality, relevant inbound links?
One of the most significant parts learning how the search engines rank your web pages is the amount of relevant, good quality websites and blogs that have linked to your site. The search engines like inbound links for three main reasons:
- Inbound links help search engines know the quality of your business. For example, if the “WebZool” website links to ” Responsive Web Designers in Los Angeles ” website, that suggests that “WebZool” has something to do with SEO and Web design in Los Angeles.
- Inbound links are road signs leading to your location and help search engines obtain your web pages. The search engines have tons of web pages to index. You need to give them as many chances as possible to see your website and to return it.
- The search engines treat inbound links as favourable references or ‘votes’ for your web pages. If other sites and blog owners think that your web pages are worth linking to, the search engines think you must be offering valuable information and be an authority in your field.
Apart from developing the search engines’ ranking of your web pages, you need inbound links to help clients discover you.
You can warn people to your web address via off-line marketing and inbound links on other blogs and websites. For instance, if your site is listed in an online business directory, clients who use that directory can discover you.
Excellent Quality, Relevant Inbound Links
Excellent quality inbound links are those from older, favourite websites. ‘Relevant’ links are those from web pages that are linked in some way to your industry, products or services. For instance, links from a web design expert’s web page to your web design web page is relevant if you produce, sell, distribute or review templates.
Remember, the search engines are attempting to help users find useful information relevant to their search questions.
HOW DO I GET INBOUND LINKS?
The excellent way to get inbound links is by adding informative, accessible text information in your web pages so that other site and blog owners will want to link to them. The search engines rate these ‘actual’ links above of all and give your web pages the first ranking if you have them. Share your expertise with your clients! Our regular blogs include informative articles discussing how to create useful page content.
WHY DO I NEED INBOUND LINKS?
1. Search Engine Optimization (SEO)
Websites that get many inbound links can be more likely to rank higher in search engines. Inbound links tell site crawlers that your website is a specialist on a particular subject – so the extra inbound links you have from excellent quality, high authority sites, the better your website can rank in search engine results pages (SERPs).
Search engines don’t handle all inbound links the same, and inbound links are not the only ranking factor they consider.
2. Referral Traffic
If someone shares an inbound link on their blog or website, people who see that link might click on it, and you will profit from that referral traffic.
The volume of traffic you get from referral traffic depends, of course, on how much traffic that website or blog gets in the first place.
WHAT DOES A GOOD INBOUND LINK LOOK LIKE?
A good inbound link:
a) Proceeds from an official website.
b) Uses proper anchor text.
What’s all this anchor text stuff regarding? Anchor text is the subject copy that is hyperlinked, like this. (The anchor text there is “like this.”) Good inbound links not only have anchor text, but they also have natural anchor text. Here’s what Google says is unnatural:
“Links with optimised anchor text in articles or press statements issued on other websites.
For instance, There are several wedding rings on the sale. If you want to have a marriage, you will have to choose the best ring. You will also need to buy flowers and a wedding dress.”
Google understands the context of a link — to more general “learn more” and “click here” anchor text can be just as crucial as optimised- keyword anchor text.
Most old marketing and advertising strategies have been based on short-term gains. There’s nothing inherently wrong with this approach, especially if you see a positive ROI, but if you want to be successful in the long term, you’ll need a strategy with a little more staying power. For example, Pay per click (PPC) advertising will stop generating traffic and customers the moment you stop doing it, but consistent content marketing will continue to produce compound traffic growths.
Here is why:
Build Trust with Your Visitors
When a visitor stumbles on your website for any reason, your content can secure his or her confidence in your brand, so long as that content is authoritative, helpful, and well-written overall. The more content you generate and share with your target audience, the more apparent it becomes that you are an expert in the field. People trust experts and hire them to help solve problems.
Build Brand Awareness
Most people do not know about your business, and it is time to change that. If done correctly, you can use content marketing to significantly increase traffic to your website so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You will be able to generate more awareness and leads for your business through your content and use it to show your skill and expertise again and again.
Great for Organic Search
Whenever you open your browser and type a keyword or a phrase into the search bar, the search engine works hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing valuable and useful information to your ideal target buyers rather than spammy sales copy, Google recognizes that your content is useful and provides the result to people searching and consequently it will rank higher in the search results. Search engine algorithms are always changing. But as long as you consistently create informative, relevant and up to date content, this will rank higher in the search engines.
Generates Leads for Your Business
Generating leads for your business is the reason why marketers do any marketing at all. We need new leads to come to us and eventually buy our product or service. Content marketing enables strangers to find you through your informative and useful content. Most of the time this is even before they are ready to decide to buy or not. It means, your competition is not in the picture yet. Use additional premium content on your site (like ebooks) to draw them in further. We need leads to sell, and content marketing is the way to reach them.
Attract Ideal Buyers
All that talk about leads is excellent, but a large number of unqualified leads won’t get you anywhere. You need to attract ideal buyers, or you will be wasting your sales team’s time.
The advantage of content marketing is that while you will be distributing proof of your expertise to the world, only people who are interested in what you have to say are the ones viewing it. Just the ones who are interested in your field of expertise are going to conduct a search that results in them reading your blog. From these readers, only those who are really intrigued by your brand are going to click to your landing page. From the readers who end up on your landing page, only those who were genuinely attracted by your content are going to fill out a form with personal information to get their hands on more of it. You will have filtered out the lousy leads, and will only be selling to those of the highest quality, meaning less time, energy, and money wasted. That is the inbound marketing way.
Visitors will Share Your Content on Social Network Platforms
You are an expert in your field, and that means you know things that most others don’t. If your content uniquely solves a common problem or distributes a piece of valuable information, it is likely that other companies will also share content that makes them look good as a thought expert. Social media platforms are quickly catching up with search engines as the greatest way for content to reach consumers.
Of course, you should strive to create useful content which people want to read, but if you can create content that people share you will be way ahead of the game. The more people exposed to your content the better, and as we now live in the “digital, mobile, and viral” age, a uniquely exciting post may pick up enough impulse to put it in front of more consumers than you have ever imagined.
Build Brand Authority as an Industry Expert
By now this one should be obvious. Your content showcases your ability to do what you do better than the rest. Your target audience is getting answers to your questions from you; they need to know that you’ll provide them with the best way to solve their particular problem. It’s ok to show them over and over, and you will just be reinforcing your role as the industry expert with each blog post, ebook, video, etc. Even those people who never end up buying from you will regard you as the authority in your field based on your content.
Create expert content, and other sites will want to link to yours to share what you have shared. Depending on the linking website, your audience may multiply by 2, 5, or even 100 times. The real gain of backlinking is that it is one of the criteria the search engines use to rank your website. If authority websites are linking to yours and more people are visiting your site through those links, then your page authority increases.
Frequently seen in the pay per click (PPC) advertising world, click fraud is a deceptive technique that is costing entrepreneurs and companies thousands. Click fraud mostly involves malicious, the massive clicking of your pay per click ad by a competitor in the hope that you will panic when you see your sky-high PPC advertising bill and stop running it. Once you can’t any longer afford to advertise and remove your ads from Google or Yahoo, this means more clicks and more sales for the competitor’s services or products.
In 2017 alone, about 1 in 5 clicks on adverts were fraudulent, with the number slowly increasing every month.
Click fraud not only drives up advertising costs for businesses, but it also skews analytical data which many companies rely on to make useful marketing decisions. Maybe you have a pay per click campaign with a high converting and profitable keyword which delivers 80% of your sales. If that keyword suffers from regular click fraud and you don’t detect it, then from a marketing perspective you might decide to remove it. From looking at your data, the click-through rate would be remarkably high, while the conversion rate would be very low. Since you get charged for every click, ultimately the cost of the ad will overweigh the profit, and you will have to give up on it.
However, if you have sufficient data and monitor the keyword closely, then there is a high chance you would see a change in performance, alerting you to the fact that something shady might be going on with that keyword.
By staying vigilant and knowing the tell-tale signs of click fraud, advertisers can help themselves and make PPC platforms safer for everyone. Here are some ways how you can identify a click fraud:
Look out for sudden spikes in traffic
Keep an eye on your Google AdWords reports, and Google Analytics reports. In Google Analytics you can clearly see which traffic is coming from AdWords. You should review them regularly and look out for strange spikes in traffic that do not match with increasing your budget.
Check for sudden conversion rate drops
A sudden drop in conversion rates despite traffic remaining strong can also be an indication of click fraud. Compare your organic conversion rate to your conversion rate during pay per click campaigns. You should always keep track of the rate difference. Changes you make onsite can alter the conversion rates for both paid and organic traffic, but changes made within PPC management will only affect paid conversion rates. By regularly reviewing this ratio you should notice any strange changes that do not correspond with actions taken by you. If you have been experiencing somewhat steady conversion rates with traffic remaining steady and a few changes have occurred onsite or in your account, but conversion rates suddenly fall, then this could be a sign of click fraud.
Look for traffic from weird locations
If you see surges in traffic, reportedly coming from areas outside your geo-targeting; this should be immediately come suspiciously to you. If it is 1 or 2 clicks, it is usually fine, but sudden traffic growth from a location you are not targeting may well be fraud. Click fraud experts can use fake IPs to make to seem like their fake traffic is coming from an area when really it is not.
Check for high bounce rates
One of the main signs of click fraud is a sudden increase in bounce rates and shorter sessions on site. Of course, this could be due to your PPC manager targeting a new but unsuitable audience or an unsuccessful change to a website’s landing page. Though, if no changes have been made and traffic from AdWords starts to have growing bounce rates and little amounts of time spent on site, then that is a bad sign and potentially click fraud.
Now that you know you are being click frauded, below are the best practices you can use to avoid click fraud:
1) Exclude IP addresses
If you can identify the person, company or even better- IP addresses of those doing click fraud, you can then block them in AdWords. The hard part is discovering their IP, but you can surely look at your server logs or invest in third-party tracking software that specialises in revealing IP addresses.
2) Keep geotargeting tight
By keeping your PPC geotargeting tight, you can limit exposure to countries where click fraud is frequently committed. It also makes your campaign more relevant and discrepancies easier to spot.
3) Keep keywords relevant and specific
By avoiding broad match and keeping your keywords hyper-relevant, you can run a more relevant campaign, and this will also make it more difficult for fraudsters to target you. Click fraud tends to target broad and expensive keywords. Because these terms mean they can waste more money and as they receive high traffic volume anyway, they are less likely to be caught. By having a firm grasp of your keywords, you limit the chances of becoming a target.
4) Use ad scheduling
If you suspect someone has been doing click fraud against you at a particular time of day or on a specific day of the week, then use ad scheduling to avoid those times and keep your budget intact.
5) Use managed placements on display networks
Using automatic placements is the easiest way to get targeted with click fraud on the display network. By using managed placements, you can choose only reputable and relevant sites and avoid nefarious publishers.
6) Use click fraud prevention software
With all these efforts, click fraud can still slip through the net, but there are third-party specialists in click fraud prevention software. If you are a large brand and reasonably sure you are losing significant money to click fraud, it could be time to invest in extra software.
With all of the digital marketing strategies at your disposal, you may be wondering, what is the importance of email marketing?
Some people believe that “email marketing is dead.” Is there any future in email marketing for small businesses?
The answer is definitely “yes.”
Below, we will discuss the top reasons your brand needs to develop an email marketing strategy and start implementing campaigns shortly.
YOU CAN AUTOMATE THE EMAIL MARKETING PROCESS.
Automating your emails helps to improve the timeliness and relevancy of your campaigns. You can use workflows and triggers to automatically send messages to consumers after they take a specific action.
For instance, a consumer visits your site and spends some time looking at different products and adding them to their digital cart. But, for some reason, they leave without making any purchase. With email automation, you can make sure that user receives an email shortly after they abandoned their cart to remind them what they left and to ask if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
In addition to improving the relevance and timeliness of your campaigns, marketing automation can also help you to save time and money in the process.
YOU CAN REACH MORE MOBILE CUSTOMERS WITH EMAIL MARKETING.
The number of consumers using mobile devices daily continues to increase. With that in mind, businesses need to find a way to better interact with mobile consumers if they desire to stay competitive in the digital marketplace. With two-thirds of emails being read on smartphones or tablets, email marketing proves to be an effective tactic for helping businesses to reach and engage those consumers that are using their mobile device.
Every time a consumer checks their phone presents a new opportunity for a brand to reach out and engage that consumer. While some marketing tactics are just not built for mobile engagement, email marketing offers businesses many chances to get their message in front of mobile users.
To ensure that your email messages are useful for mobile consumers, your business will need to create an email content with a responsive design and provide subscribers with the option to view emails with visuals or HTML emails. Any videos or images that you do use within your content should be small so that they can be quickly and easily loaded and viewed on a mobile device. When it comes to written content, make sure that you keep your mobile email content short and sweet, ensuring that all email links can be clicked on and lead to pages that are also mobile friendly.
EMAIL MARKETING IS COST-EFFECTIVE.
Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.
While traditional marketing tactics can become quite costly with all the fees involved, there are minimal costs involved with email marketing. Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive.
Overall, email marketing is the valuable digital marketing strategy for businesses working with small budgets because it is relatively inexpensive to start and maintain email marketing campaigns.
YOU CAN MAKE YOUR EMAIL MARKETING INTERACTIVE.
As long as the importance of email marketing continues to grow, so will email interactiveness. Email marketing offers businesses the chance to provide an interactive content right to consumer inboxes, for a much lower cost than any other marketing tactic.
Instead of sending the subscriber to a landing page straight away, you can provide various types of interactive content within the body of the email. Interactive content from embedded video content to email carousels keeps consumers interested and engaged before they come back to your site to take action.
By creating more interactive email content, your business will not only be able to capture the attention of your audience better, but you will also be able to integrate other channels into your digital marketing. For example, if you share a video in an email, you might use social media platforms’ share buttons to encourage others to share the video material on their own social media pages. The more integrated you make your marketing campaigns, the more touchpoints you will create within your target market.
EMAIL MARKETING MAKES IT EASY TO PERSONALISE CONTENT FOR BETTER RESPONSE RATES.
The further we get into the digital age, the more important personalization has become to consumers. Instead of just being served the ads for the same products as everyone else, digital consumers require marketing to be more personal and tailored to their needs and preferences.
Email marketing makes it easy to personalize the messaging and content you deliver to subscribers. Using data that you have collected from your leads and subscribers, you can work to provide more personalised and relevant content that your readers are more likely to enjoy and act on. This can improve both your open and clickthrough rates as well as your overall conversion rates.
YOU CAN EASILY MEASURE YOUR EMAIL MARKETING EFFORTS.
The only way to know if a digital marketing strategy is working for your business is to measure the results. Another reason why your company needs email marketing is that its metrics are easy to measure and track over time. That way, there is no guesswork about whether the tactics you are using are really working or not.
With email marketing analytics, your company can see which consumers opened your emails, if they clicked any links, or if they took the desired action. You can also see how many people unsubscribed from your list after opening the email. This information becomes valuable as you work to analyze your digital marketing strategy and make adjustments for improvement.
Now that you know the value of email marketing and how your business can use it to grow, it is time to start making a plan for implementation.
An email marketing is an essential part of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your products and reach your business goals. On average, for every $1 you spend on email marketing, you can expect a return of $43.
In this post, we will present you 6 tactics to use in your email marketing strategy which will help you to achieve extraordinary results through email marketing.
PERSONALIZE YOUR MESSAGES
When we say personalized email marketing, we do not mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
70% of brands don’t use personalization in their email marketing strategy. This means that personalizing your emails will help you stand out from the competition.
The simplest method of personalization is to address the reader by his/her name. Most ESPs (email service providers) offer this within their functionality, and this tactic alone will improve your marketing campaign performance. For instance, email subject lines that are personalized with a recipient’s first name can increase open rates by 16%. Considering that 47% of all marketing emails are opened because of the subject line alone, that is sure a great method to get more views on your email.
SEGMENT YOUR SUBSCRIBERS
Segmentation is one of the effective tactics that you can use to increase the personalization of your messaging and content. This is the method of dividing your subscriber list into various groups based on their common characteristics. For example, you might put those living in a common geographic region with a similar climate into one group, and separate those who live on the other side of the country. You can also divide the lists based on your subscribers’ interests or demographic information.
By segmenting your lists, you are making sure that the subscribers are getting the types of content and offers that interest them most. This improves relevancy, which can lower unsubscribe rates and increase conversion rates. This kind of personalization is often not possible with other types of marketing like direct mail. Which is why it is highly relevant to the importance of email marketing.
SEND MOBILE-FRIENDLY EMAILS
In 2012, 27%, in 2014 42% and 2018 54% of all marketing emails had been opened on a mobile device. Whenever you send an email to a subscriber who reads their emails on their mobile device, yet the email is not optimized for that device they will mostly unsubscribe or delete it. To make sure your email is mobile friendly, you should implement responsive email design (RED), keep pre-header and the subject line short and make the call to action (CTA) big and visible. Any media that you use within your content should be small so that they can be quickly and easily loaded and viewed on a mobile device.
AUTOMATE EMAIL CAMPAIGNS
Trigger-based email is an email that is sent out automatically based on user behavior.
The most typical forms of trigger emails are ‘thank you’ emails, ‘welcome’ emails, and ‘transactional’ emails, such as order confirmation email and email receipts.
The data behind trigger emails shows us that trigger emails perform much better than traditional email as open rates for trigger emails are as high as 49% which is 95% higher than conventional email open rates.
Also, the average click-through rate (CTR) for trigger emails is more than double the rate compared to regular email click-through rates. And the best converting websites in the world, sites that convert as much as 40% of their traffic, use trigger emails.
SET UP CART ABANDONMENT EMAILS
Optimizing cart and checkout abandonment is one of the highest value areas to focus on when it comes to conversion rate optimization. After all, if someone has added an item to their cart, they are a notably well-qualified potential customer.
If you are using software that enables automation, you can quite easily set up a rule that identifies whether a person visits the cart or checkout page, but not your confirmation or thank you page. When this criterion is met, an email can be sent to them asking them why they did not complete their transaction.
Whether you test your email templates, landing pages or home page, testing provides data to make practical decisions which will improve your marketing performance. By sending several variations made to the subject line to a small sample of subscribers, you can calculate the number of leads you can expect to receive based on the results.
You can test not only the subject lines but also the following:
- “From” address: The name that appears in the “from” field has a tremendous impact on whether the reader opens your email. In fact, the sender name is the main reason why people open your email. Test your “from” address by sending your campaigns from a person’s name, person + company or your CEO.
- Plain text vs. HTML campaigns: Have you ever thought about testing an email campaign that is a plain text only? And when you include an element of personalization, plain text emails look to be written just for the reader.
- Short vs. long emails: You can keep your emails sweet and short or, you can create long and detailed emails. Long emails can include more detailed copy while shorter emails will send the reader directly to a targeted landing page.
The best way to learn what works best is to test it!
TAKE YOUR EMAIL MARKETING BEYOND THE INBOX
Over the next couple of years, we are likely to see a lot more e-commerce companies joining their email marketing campaigns with social advertising. In a study, a leading American retailer targeted 925,000 email subscribers with both its coordinated Facebook ads and regular emails. And the results showed that consumers who received both were 22% more likely to make purchases than those who only received emails.